You have been locked in a post-mortem meeting for 90 minutes. NovaTech's revenue dropped 30% last quarter and nobody can agree on why.
The team keeps blaming symptoms — "the website", "the team", "the market". No one has found the actual root cause. And until someone does, you are all stuck in here.
Collect evidence from 4 sources around the room. Once you have read all 4, you will be asked to diagnose the root cause. Get it right and you can leave.
A symptom is what you can see. A root cause is why it happened. Only fixing the root cause actually solves the problem.
Read all 4 evidence sources to unlock the diagnosis panel
💌
Email Thread
Support team chain — last 30 days
✓ Read
📈
Revenue Report
Q3 breakdown by channel
✓ Read
📋
Meeting Notes
IT incident log — Sept
✓ Read
📊
Analytics Dashboard
Funnel data — Aug vs Sept
✓ Read
Read all 4 sources to unlock the diagnosis
🔍 Make Your Diagnosis
Based on the evidence you have gathered, what was the root cause of NovaTech's 30% revenue drop?
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Benjamen Walsh
Founder, BBA Institute · Certified Business Analyst
Benjamen Walsh is the founder of the Better Business Analysis Institute (BBAI) and a practising business analyst with over a decade of experience delivering change across New Zealand and Australia. He has trained over 200+ business analysts through BBAI certification programmes and hosts The Better Business Analyst Podcast (138+ episodes). Benjamen works with organisations including Corporates, Consultancies, Non for Profits, Small Businesses and the New Zealand Government.