The 4+ Model— Evolving Design Thinking, Lean Startup and Agile to include the Real World

I first drafted this article when I worked as a GM at Assurity Consulting with a large team who focused on different areas of IT change. The purpose of the 4P+ model was to show how the worlds of Human Centered Design, Business Analysis, Project and Product Management could come together to work as one when it come to Business Improvement.

At The Better Business Analysis Institute we have built on this foundation with practical use cases that can be applied to complex projects.

So what is the 4P+ Model….

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